Legend Story Studios, the creator of the Flesh and Blood trading card game, was recently featured by Deloitte as a New Zealand “Game Changer.” Founded by James White and Robbie Wen, the studio set out to build deep, in-person gaming experiences—and after seven years of development, Flesh and Blood launched globally in 2019. The company has since expanded to over 3,200 stores across 35 countries, earning top spot in the Deloitte Fast 50. Even during the pandemic, LSS adapted quickly with at-home kits and influencer partnerships to grow its community. With a focus on sustainability and long-term global impact, LSS continues to lead innovation in the tabletop gaming space.