Legend Story Studios, the Auckland-based creators of Flesh and Blood, has been honoured with the Excellence in Brand Storytelling award at the 2023 New Zealand International Business Awards. The accolade recognises their innovative global marketing strategy—combining compelling storytelling, influencer engagement, and community-driven hype—which led to a remarkable 6,416% revenue growth over three years and a top ranking in the 2022 Deloitte Fast 50. Founder and CEO James White described the win as a major boost for New Zealand’s gaming industry and a testament to their vibrant community and team.